1. Set an example. An innovative company needs to start with the founders and top execs. While even the most creative founders can’t drive innovation all by themselves, someone has to lead the way. Show your employees (don’t just tell them) that you value innovation by making it part of your daily life.
2. Clarify goals. Innovation doesn’t happen in a vacuum. Every person on the team should be clear on the startup’s business goals and what you are trying to achieve at each stage of development. This helps them know what’s important and what areas might benefit from new ideas.
3. Offer rewards. Yes, you’re a startup and don’t have a lot of cash on hand, but there are plenty of other ways to reward your team for innovations. Public recognition, a bonus, paid time off or promotions are all great rewards for successful innovation. And make sure you show public appreciation for employees’ efforts to come up with new ideas, even if they don’t pan out.
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