Business decision makers love online video and more and more executives are watching online business videos at work. Many businesses owners and corporate marketers realize the power of marketing with online video on YouTube, but are not sure how to get started.
With more than 48 hours’ worth of video uploaded to YouTube every minute, it might be harder than ever to break through and gain top ranking for your videos. A consistent VSEO strategy that includes research and content can improve rankings and brand visibility and can drive and create qualified leads for your business. And businesses have a lot to gain from strong YouTube rankings.
A well-executed and high quality YouTube video marketing strategy will drive new business opportunities by improving your search algorithm rankings to catapult you ahead of your competition and give you ongoing investment returns to your online video production. Now is the perfect time to establish your firm’s YouTube presence and ensure that your content rises above your competition with these simple steps.
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1. Optimize the Video Title
The title of your video is the most important element for video optimization and critical to it being found. Perform some preliminary video keyword research and add them to the title. If you have older videos, go back and optimize your video tags and metadata to reflect changes in your keyword strategy.
2. Include URLs in Your Description
This will improve your YouTube algorithm rankings and make it easy for viewers to get more relevant content. Add at least three URLs in your video SEO rich description, such as your homepage URL, a link to product or category landing pages or other videos in your channel, and/or a link to your Subscribe button. To get subscribers automatically, you can use following link structure to automatically subscribe viewers to your channel:
http://www.youtube.com/subscription_center?add_user=USERNAME
For example, http://www.youtube.com/subscription_center?add_user=MVProductionsNYC
3. Create YouTube Playlists
Organize similar videos into sets, or playlists. Create YouTube playlists based on highly searched keywords, viewer interest, or topics, and follow best SEO practices when writing your title and description.
4. Coordinate Description and Tags with Contextual SEO
Add your most important keywords at the beginning of your description and within your tags. These should be consistent with the title of your video and textual SEO keywords on your website to produce best video marketing results. YouTube is always changing their algorithms, but at the time of this publication, 15 to 20 VSEO keyword phrase tags are optimal.
5. Direct Viewers to Take Action
Depending on your goals, direct viewers towards actions you want them to take, such as Facebook Likes, sharing comments, subscribing to your newsletter, or website traffic. YouTube loves when viewers interact with your content and these actions are key algorithm metrics to get your videos higher search engine rankings.
Just like any sound SEO strategy, getting found on YouTube takes research, time and consistency. Now is the perfect time to establish your firm’s YouTube presence and ensure that your content rises above the crowd.
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