Saturday, March 31, 2012

The Hermès Birkin Bag

The Hermès Birkin Bag:
The Holy Grail of handbags… The Hermès Birkin Bag.  The Birkin bag is named after actress and singer Jane Birkin. The bag is a symbol of wealth due to its high price and elusiveness to the public.
Birkin bags are sold in a range of sizes. Each one may be made to order with different customer-chosen hides, color, and hardware fixtures. There are other individual options, such as diamond-encrusting.
Prices range from $9,000 to $150,000, depending on the type of materials used. The bags are distributed to Hermès boutiques on unpredictable schedules and in limited quantities, creating scarcity and, intended or unintended exclusivity.


How to Rise in the World: Advice on Hustling from Andrew Carnegie

How to Rise in the World: Advice on Hustling from Andrew Carnegie:

This series is brought to you by TurboTax Federal Free Edition. What’s this?
Last month we explored the personal finance wisdom that can be gleaned from the life of Benjamin Franklin. Today we will uncover success lessons from a man who has much in common with his colonial counterpart: Andrew Carnegie.
Like Franklin, Carnegie was a self-made man who rose from humble beginnings to international eminence. Carnegie was born in Scotland in 1835 to a failed linen weaver and immigrated to the United States as a boy. With only a year or two of schooling, he moved from factory bobbin boy to railroad executive to iron and steel magnate, eventually becoming the richest man in the world.
Carnegie and Franklin both credited much of their success to self-education (both spent all their spare moments reading any books they could get their hands on) and their membership in mutual improvement groups. As a teenager, Carnegie started a debating club with five of his friends, and the boys traded hour-long speeches on topics such as, “Should the judiciary be elected by the people?” Carnegie would join other literary and social-minded mutual improvement societies throughout his life, and later said: “I know of no better mode of benefiting a youth than joining such a club as this. Much of my reading became such as had a bearing on forthcoming debates and that gave clearness and fixity to my ideas.”
Carnegie was also like Franklin in that he saw the amassing of wealth merely as a means to an end, an end the men shared—retiring early, becoming a man of culture and letters, writing, doing public service, and being an active citizen. Carnegie was not only a “captain of industry,” but a husband and father, an abolitionist and peace activist, a writer and world traveler. And he was one of the greatest philanthropists of all time. He determined early in his career to give away all of his wealth to benefit society, and followed through on his determination, donating close to $400 million (something like $5 billion in today’s dollars) for the building of libraries (3,000 in all), music halls, museums, universities, and pensions for former employees.
Of course Carnegie is a more controversial figure than old Ben. His wealth came from hustling, shrewd decisions, and keen foresight to be sure, but it was also made possible by insider trading and sweetheart deals. (Although it should be noted that such practices were not considered illegal or immoral at the time.) And his rhetoric about respect for labor never aligned with how he actually treated his workers.
But while his later days as a corporate titan may be checkered, the way in which he was able to maneuver himself into a position to even begin climbing the ladder of success bears clear and straightforward lessons that can apply to men in any situation or age.
Note: All quotes, unless otherwise noted, are from the Autobiography of Andrew Carnegie.

Andrew Carnegie, age 16, along with his brother, Thomas

Always Be on the Lookout for Opportunities, and When One Arises, Grab It

Carnegie took his first job at age 13, working 12 hours a day, 6 days a week and earning 20 cents a day as a bobbin boy in a cotton mill. He then moved over to working for another manufacturer, this time tending a boiler in the cellar and running a small steam engine—a job that proved highly stressful as he had to create enough steam for the workers above him, but not so much that the engine would burst.
He didn’t tell his parents about his anxiety though, choosing to “play the man and bear mine burdens.” Instead, he remained optimistic and kept his eyes open for a chance to move ahead:
“My hopes were high, and I looked every day for some change to take place. What it was to be I knew not, but that it would come I felt certain if I kept on. One day the chance came.”
Carnegie’s boss had to make out some bills, and since he didn’t have a clerk, he asked Andrew to do it. He performed the task well, and his appreciative employer kept finding Carnegie odd jobs to keep him from having to work on the steam engine.
To Carnegie this was just the first step in his pursuit of better prospects, and he took it upon himself to prepare for the next opportunity that might open up:
“Mr. Harris kept his books in single entry, and I was able to handle them for him; but hearing that all great firms kept their books in double entry, and after talking over the matter with my companions…we all determined to attend night school during the winter and learn the larger system. So the four of us went to a Mr. Williams in Pittsburgh and learned double-entry bookkeeping.”
In time Carnegie managed to get an interview to work as a messenger boy in a telegraph office—a great step up from his current position—and he did all he could to seize the opportunity:
 “The interview was successful. I took care to explain that I did not know Pittsburgh, that perhaps I would not do, would not be strong enough; but all I wanted was a trial. He asked me how soon I could come, and I said that I could stay now if wanted. And, looking back over the circumstance, I think that answer might well be pondered by young men. It is a great mistake not to seize the opportunity. The position was offered to me; something might occur, some other boy might be sent for. Having got myself in I proposed to stay there if I could…
And that is how in 1850 I got my first real start in life…there was scarcely a minute in which I could not learn something or find out how much there was to learn and how little I knew. I felt that my foot was upon the ladder and that I was bound to climb.”

The Ability to Memorize Is a Powerful Tool

“My good Uncle Lauder justly set great value upon recitation in education…In our little frocks or shirts, our sleeves rolled up…with laths for swords, my cousin and myself were kept constantly reciting Norval and Glenalvon, Roderick Dhu and James Fitz-James to our schoolmates and often to older people…
My power to memorize must have been greatly strengthened by the method of teaching adopted by my uncle. I cannot name a more important means of benefiting young people than encouraging them to commit favorite pieces to memory and recite them often. Anything which pleased me I could learn with a rapidity which surprised partial friends.”
Carnegie’s ability to quickly memorize anything came in handy throughout his life, starting when he first landed the job as the telegraph messenger boy:
“I had only one fear, and that was that I could not learn quickly enough the addresses of the various business houses to which messages had to be delivered. I therefore began to note the signs of these houses up one side of the street and down the other. At nights I exercised my memory by naming in succession the various firms. Before long I could shut my eyes and, beginning at the foot of a business street, call off the names of the firms in proper order along one side to the top of the street, then crossing on the other side go down in regular order to the foot again.
The next step was to know the men themselves, for it gave a messenger a great advantage, and often saved a long journey, if he knew members or employees of firms. He might meet one of these going direct to his office. It was recounted a great triumph among the boys to deliver a message upon the street. And there was the additional satisfaction to the boy himself, that a great man (and most men are great to messengers), stopped upon the street in this way, seldom failed to note the boy and compliment him.”
Carnegie memorized not just addresses and names, but passages and quotes from books of philosophy, poetry, history, and literature and from journals on a wide variety of topics. This allowed him to, as his biographer David Nasaw notes, “enter any room and engage anyone in conversation. College presidents, theologians, philosophers, university professors, industrialists, or politicians.” Later in his life he encouraged young men to not only read material related to their jobs, but very broadly as he had, arguing:
“Nothing will bring promotion—and better still, usefulness and happiness–than culture giving you general knowledge beyond the depths of those whom you may have to deal. Knowledge of the gems of literature at call find a ready and profitable market in the industrial world. They sell high among men of affairs as I found with my small stock of knowledge.”

Exercise Initiative by Taking Appropriate Action in the Absence of Orders

The above heading is part of the creed for the Army NCO’s. And it was a maxim that Andrew Carnegie always followed. He understood that the man who sits and waits to be told what to do in critical situations will never get ahead—that it was better to ask for forgiveness than permission.
Taking the initiative was how Carnegie started to work his way from telegraph messenger boy to telegraph operator:
“Having to sweep out the operating-room in the mornings, the boys had an opportunity of practicing upon the telegraph instruments before the operators arrived. This was a new chance. I soon began to play with the key and to talk with the boys who were at the other stations who had like purposes to my own.
Whenever one learns to do anything he has never to wait long for an opportunity of putting his knowledge to use.
One morning I heard the Pittsburgh call given with vigor. It seemed to me I could divine that someone wished greatly to communicate. I ventured to answer, and let the slip run. It was Philadelphia that wanted to send a “death message” to Pittsburgh immediately. Could I take it? I replied that I would try if they would send it slowly. I succeeded in getting the message and ran out with it. I waited anxiously for Mr. Brooks to come in, and told him what I had dared to do. Fortunately, he appreciated it and complimented me, instead of scolding me for my temerity; yet dismissing me with the admonition to be very careful and not to make mistakes. It was not long before I was called sometimes to watch the instrument while the operator wished to be absent, and in this way I learned the art of telegraphy. “
Carnegie not only taught himself the art of telegraphy, he was also one of the first to learn how to take down messages by ear; formerly the telegraph operator looked over the slip of paper as it arrived, interpreted the code, and read it to a copyist who transcribed the message. Being able to take the message down directly was a distinct advantage, and when a position as operator opened up, Carnegie, then just 16 years old, was chosen to fill it. Carnegie made such an impression in his new job that just a year later, Thomas A. Scott, the superintendent of the western division of the Pennsylvania Railroad Company, asked the precocious young man to be his personal telegraph operator.
In this position, Carnegie again found an opportunity of gaining attention and respect by stepping into the breach in the absence of orders.
At the time, absolutely no one but the superintendent was allowed to issue orders to the trains, which ran on a single line of tracks. But one day when Carnegie arrived at work, he found that an accident was delaying numerous trains and traffic had come to a standstill. He looked for Scott but couldn’t find him anywhere. Carnegie felt a pit of fear in his stomach, but went ahead and sent out the orders himself, clearing up the snarl and getting the trains moving again. He nervously waited for Scott to arrive, afraid of how his boss would react. But Scott, just like his former boss in the telegraph office, didn’t reprimand him, and from that day on he pretty much handed over order-giving duty to Carnegie. The tale of Carnegie’s “train-running exploit” made its way throughout the company and all the way up to the president of the Pennsylvania Railroad.
And so it was that at age 24, Andrew Carnegie was made superintendent of the railroad’s Pittsburgh Division.

Carnegie believed that his ability to initiate action in the absence of orders was a key to his success, and throughout his life he advised young men who wished to rise in the world to do likewise:
“The question now is how to rise from the subordinate position we have imagined you in, through the successive grades to the position for which you are, in my opinion, and, I trust, in your own, evidently intended. I can give you the secret. It lies mainly in this. Instead of the question, “What must I do for my employer?” substitute “What can I do?” Faithful and conscientious discharge of the duties assigned you is all very well, but the verdict in such cases generally is that you perform your present duties so well that you had better continue performing them. Now, young gentlemen, this will not do. It will not do for the coming partners. There must be something beyond this….The rising man must do something exceptional, and beyond the range of his special department. HE MUST ATTRACT ATTENTION…
One false axiom you will often hear, which I wish to guard you against: “Obey orders if you break owners.” Don’t you do it. This is no rule for you to follow. Always break orders to save owners. There never was a great character who did not sometimes smash the routine regulations and make new ones for himself. The rule is only suitable for such as have no aspirations, and you have not forgotten that you are destined to be owners and to make orders and break orders. Do not hesitate to do it whenever you are sure the interests of your employer will be thereby promoted and when you are so sure of the result that you are willing to take the responsibility. You will never be a partner unless you know the business of your department far better than the owners possibly can. When called to account for your independent action, show him the result of your genius, and tell him that you knew that it would be so; show him how mistaken the orders were. Boss your boss just as soon as you can; try it on early. There is nothing he will like so well if he is the right kind of boss; if he is not, he is not the man for you to remain with–leave him whenever you can, even at a present sacrifice, and find one capable of discerning genius. Our young partners in the Carnegie firm have won their spurs by showing that we did not know half as well what was wanted as they did. Some of them have acted upon occasion with me as if they owned the firm and I was but some airy New Yorker presuming to advise upon what I knew very little about. Well, they are not interfered with much now. They were the true bosses–the very men we were looking for.”
-From “The Road to Business Success: A Talk to Young Men”

Sources:
Autobiography of Andrew Carnegie (read it online for free!)
Andrew Carnegie by David Nasaw
The Road to Business Success: A Talk to Young Men” by Andrew Carnegie

Related posts:
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  2. Money and Career Advice from Benjamin Franklin’s Way to Wealth
  3. Viewers vs. Doers: The Rise of Spectatoritis
  4. The Menaissance: The Death of the Metrosexual and the Rise of the Retrosexual
  5. Are You As Fit As a World War II GI?

2012 AA REPORT : OVERVIEW OF SOCIAL HOUSING TRENDS IN AFRICA

2012 AA REPORT : OVERVIEW OF SOCIAL HOUSING TRENDS IN AFRICA:




THE A-Z OF AFRICAN HOUSING
:  A QUICK LOOK AT WHAT
COUNTRIES MADE HOUSING NEWS BETWEEN 2008-2011 & WHY ...




In
Algeria

a United Nations housing expert today called on the Algerian Government
to democratize its housing policies, the UN Office of the High
Commissioner for Human Rights (OHCHR) reported. This is a clear
notification that open markets in the housing sector in Algeria are due
to manifest some activity in 2012.

read more

Friday, March 30, 2012

Dim & Dash: Being a Houseguest

Dim & Dash: Being a Houseguest:

No related posts.

Master-piece "Sensible" Wallets

Master-piece "Sensible" Wallets:
masterpiece.jpg

Japanese cult-favorite Master-piece wraps their trademark functionality around some classic wallet designs for their new "Sensible" lineup. Using vegetable-tanned horse leather from Poland, the wallets have pockets and slots for just about everything you need to carry. Link

Win a Customized Sonos PLAY:3

Win a Customized Sonos PLAY:3:
Sonos hooked up with artist Hisham Bharoocha to create a limited edition PLAY:3, the wireless wifi speaker system. Stream your entire music library, listen to your favorite radio stations and control it all from your mobile device. Only 150 were ever made and one lucky yd’er will win one! Just leave me a comment explaining where you would use the Sonos PLAY:3. Ends this Friday, March 30th @ 10PM PST. Open worldwide. Winner will be announced Monday, April 2nd.
Sponsor: Sonos, Open worldwide, ends March 30th



-

Yanko Design

Timeless Designs - Explore wonderful concepts from around the world!

Yanko Design Store - We are about more than just concepts. See what's hot at the YD Store!


(Win a Customized Sonos PLAY:3 was originally posted on Yanko Design)


Related posts:
  1. Ultimate Music Streaming Experience, Sonos S5 Review
  2. Customized Band Aid
  3. Universally Customized

Lento Lounge Chair and Side Table by Harri Koskinen for Artek

Lento Lounge Chair and Side Table by Harri Koskinen for Artek:
Finnish designer Harri Koskinen has added a lounge chair and side table to the Lento collection he has designed for the Finland-based manufacturer Artek.
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Description from Artek:
Koskinen’s Lento for Artek is a project which began as far back as 2006 with a chair. Koskinen wanted to design a series of wooden furniture that would be both lightweight and affordable. In 2009 the series was complemented with a table and an upholstered chair. The new Lento lounge chair and side table are the latest additions to the product family. An upholstered version of the lounge chair is also available.

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Visit the Artek website – here.
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5 Pieces of Investment Advice Entrepreneurs Should Ignore

5 Pieces of Investment Advice Entrepreneurs Should Ignore:

Entrepreneurs know what it takes to get things done.
When it comes to funding your ventures, making decisive management calls, and propelling projects forward – you’re motivated and effective. But because of your intensely focused approach, you often overlook some of the key investment considerations that will help you become a sustainable “career” entrepreneur.
Every startup includes risk, but if you take a broad view of investment strategy, you can dramatically increase your own probability of personal success – far beyond that of any individual project.
Here are five common investment assumptions you may want to think twice about as an entrepreneur:

1. Stock Options are the Holy Grail

Building equity in a business you’re participating in directly is smart, no doubt about it. And stock options do indeed provide leverage towards that goal. But just like any business, your personal balance sheet needs a thoughtful balance of leverage and cash-flow.
While you likely believe your current business has vast potential and strong probability of success, any experienced serial entrepreneur will tell you that starting a business is always risky. Be realistic about the fragility of your venture and obtain reasonable cash-flow, even if it means giving up some equity upside.
Not only will that cash help you preserve the critical mental stability required to stick out your vesting periods, but if you can save some of that cash you will find yourself with more runway for your next venture. As a serious entrepreneur, building runway (aka capital) for your future projects should always be in the back of your mind.

2. Retirement Accounts and 401ks are Foolproof

For the committed entrepreneur, it’s especially important to re-examine the traditional advice to load your retirement accounts to the brim.
Now, if your employer is offering incredible matching terms that skyrocket your returns, that shouldn’t be passed up lightly. But it’s all too easy for the entrepreneur to forget that money placed in a retirement account cannot be used to fund new ventures or invest in other private ventures without significant penalty or interest. A dollar deposited into an IRA or 401k must be discounted to some degree due to the lack of flexibility of that dollar going forward.
It’s certainly wise to save in a tax-deferred setting, but be mindful of your need for accessible personal operating and investment capital.

3. Private Equity is Only for the Rich

“Private equity” is often misunderstood; it’s simply business ownership characterized by less bureaucracy, overhead, regulation and layers of decision making. Viewed another way, it’s equity that’s flexible, maneuverable and responsive – fast and light.
How does this affect you? As you meet other entrepreneurs throughout your career, use those connections to your advantage – don’t be afraid to help fund those projects. While making investments like this can be risky, you’ll receive the huge additional benefit of building a reputation as an active business person.
This will pay dividends in the form of new connections and better connections over time. While you can certainly become over-invested in this area, it’s much more common for young investors to be under-exposed to fledgling private businesses.

4. Short Selling is an Advanced Investment Strategy

Short selling is often associated with high-risk bets against individual public companies. But smart entrepreneurs recognize its other use – as a highly effective risk management strategy that can generate serious tax benefits.
At some point in every entrepreneur’s career, there will be periods of extreme turbulence. During these times, you may find that your risk appetite changes quickly and dramatically. A common reaction is to want to reduce risk where you can; an inexperienced investor might be quick to sell some of their liquid investments to get comfortable again. But this approach is often very inefficient. Not only might it require multiple transactions and associated costs, it could also do great damage to their tax position by forcing short-term sales.
Savvy investors recognize it’s often far more effective to short-sell an equity index against the rest of their portfolio to reduce their net exposure (risk) without damaging their long-term investment strategy – because more often than not the turbulence passes and you’ll wish you hadn’t been so quick to sell.
Think about it this way; rather than avoiding a table saw simply because it’s dangerous, take the time to understand your tools and learn their safe operating techniques.

5. Your Startup Equity Needs All Your Attention

The most common mistake entrepreneurs make? Not taking adequate time to educate yourself about finance.
You’re probably right that from a short-term perspective, your time is best spent coding your current project. But from a long-term perspective, you’ll reap huge rewards by doing your financial homework. Take some time each week to teach yourself something new about corporate finance, accounting or legal. Remember that your investors ultimately have their own interests at heart – so you want to know enough to protect your interests effectively. This is not only critical to your reputation as a lifelong learner, but it’s crucial to your ultimate success as an entrepreneur.
Hal Hallstein is the founder of Registered Investment Advisory firm Sankala Group LLC. An entrepreneur himself, he thrives off helping other entrepreneurs invest successfully. When he’s not thinking about markets, he’s often back-country skiing or rafting.

One Is Not Enough: Why Creative People Need Multiple Outlets

One Is Not Enough: Why Creative People Need Multiple Outlets:
Creative outlets
I can still remember the satisfaction I took from dragging a crayon against a particularly toothy piece of paper in a coloring book when I was very young. Unlike the cliché, I was trying to stay in the lines, but even then, it was the creation process that gave me the most pleasure, not the results. A year or so later, I began to draw freehand, and from that point on no blank page, post-it note, page margin, envelope, or napkin was safe.
Needless to say, that compulsion was what led me to become a graphic designer. Some people specialize in ideas, constantly scheming, iterating, finessing. I prefer doing. I don't know what makes me want to make, but often the impulse strikes without warning. If I don't satiate it immediately, it becomes a dull ache that lingers all day.
You'd think this would be a non-issue—after all, I'm lucky enough to be paid a salary to design all day. But increasingly I've realized that for people like me, one creative outlet isn't enough. The most interesting, creative people I know express themselves in a variety of ways. I call this practice informing practice, and I used to do it myself. Back before I made money from being creative, I was involved in up to five different creative outlets at a time. Now that my work consumes my life, that number has dwindled to one, and I can feel my non-design creative muscles twitching.
For as long as I can remember, I've associated creative pursuits with other activities. In every class from kindergarten through college, my head was always down as I listened to entire lesson plans while doodling superheroes, 3D cubes, and stylized words. I created logos for bands that didn’t exist, bands that did exist, comic books I wanted to make, and movies I wanted to film. Teachers often assumed I was ignoring them when I was drawing, constantly asking why I found the blank page in front of me more interesting than their lessons. But these doodles weren't a distraction, they were a core part of my learning process, visual evidence that I was taking information in. Finding a way to put mark on the learning process made me feel like a better student.
Fortunately, my coworkers understand the concept of auditory learning, because I didn't stop doodling after I left school. During any meeting at the GOOD office, I'm drawing faces, hands high-fiving, the words “DOPE,” “FRESH,” “HOLLA,” and “WHOA,” and more. A lot more. I try to contain my work to sketchbooks, but I'll settle for scrap paper, napkins, or paper cups. I doom a lot of objects to a decorative demise.
Of course, doodling isn't a substitute for another creative pursuit, and it doesn't fully silence my gnawing need to constantly make things. Only diversity of form can solve that problem. That might mean non-design related artistic pursuits like making music, writing, or performing—or non-artistic yet brain-stimulating projects like gardening, building, or even playing a game of D&D (a pursuit I have yet to take up, but I'm told would fit the bill).
The key is finding a form in which the final product matters less than in my professional work. The framework I craved as a kid is omnipresent in professional design. There will always be limitations, and I like working within them. But the impulse to create is a different beast altogether. Without the need to produce a polished project because I'm on the clock, the creativity process feels more fluid. I explore more ideas more freely and don't feel the pressure to turn them into complete package. The process feels like rediscovering how to be a student of making.
I start to dig into a little idea, and before I know it the compulsion takes over. Sometimes I won't move from my seat for hours on end, only becoming aware of the world around me when my stomach growls and I remember the only things I’ve consumed all day are a Clif bar and an iced coffee. And even then, often I’ll just keep going. I get engrossed in my work too, of course, but that activates a different part of my brain, one that prioritizes success through creation instead of the process of being. That’s why I doodle the same few items constantly—they are all things I love but never need to finalize, which means they're always comforting.
Creativity in any form is healthy, as study after study has shown. Designing magazines and drawing on every surface imaginable has helped define who I am and my understanding of the world—and allows me to inform that world, shape it, and make it something imaginative and delightful. Finding a secondary creative outlet would allow my creativity, not my craft, to define me. In the meantime, it's nice to know I can drag a crayon across the page and feel like it’s all going to be ok.
Click here to vote for your favorite Art Every Day project on GOOD Maker. The submission with the most votes will win $500!


10 Examples of Why You Must Be Different to Stand Out Online

10 Examples of Why You Must Be Different to Stand Out Online:
stand out onlineWhat is the real difference between the blogs that have a huge following and the ones that struggle to get anyone to care about them?
In this post we’ll explore the single most important thing you can do to get people to take notice of what you’re doing online: be blunt about why you are different.
We’ll do this by showing you six examples of successful blogs that other people have created and four examples of how we use our own blogs to stand out online.
Let’s jump right in.

1. I Will Teach You To Be Rich

Within our Traffic School course we have an interview with Ramit Sethi where he talks about why he actually encourages some people to stop reading his website.
Ramit is very blunt about the fact that if you think you get too many emails on his mailing list, don’t agree with his opinion, and are just going to hate on what he writes that he doesn’t want you as a reader.
He is also not afraid to create a video to call people out when they email him to ask whether or not they should trade-in a car they have only had for a year. (Spoiler: He tells them to “drive that shit into the ground!”)
By not holding back, Ramit’s huge audience values his real opinion and advice because he never sugar coats anything.

2. The Art of Non-Conformity

Another guest lesson in Traffic School is with Chris Guillebeau, who actually writes about a huge range of topics, but had an interesting enough story to help him stand out in the beginning.
His quest to visit every country is unique and inspiring to a wide range of people. His goal to build a movement of people living unconventional lives was also timed right with the downturn of the world economy and the rise of unemployment. All of these factors lead to the success of the Art of Non-Conformity blog.
He then delivered a wide variety of products to help people reach their goals through freelancing, travel hacking, and blogging.
Chris doesn’t follow anyone else’s plan for life and his audience connects with him because they don’t either.

3. Art of Manliness

In a world where men’s magazines tout driving sports cars and getting six pack abs, Brett McKay began the Art of Manliness to go back to the roots of what it means to be a man.
By branding the site’s design and content towards something your Grandpa would admire, Brett immediately showed visitors how his site was different from a brand like Maxim, Men’s Health, or Sports Illustrated. 
In our interview with Brett on Expert Enough he talks about how when he was in law school he decided to start the blog that now has over 125,000 subscribers and how he was able to stand out from the crowd.

4. The Personal MBA

Josh Kaufman set out to create an alternative to dropping five or six figures on a graduate level business education and started reading a ton of business books. He blogged about the books he was reading at The Personal MBA, developed the best books into a “top 99″ list, and also published all of the top lessons into an international best seller.
Instead of just writing about the same thing over and over again, Josh’s quest to put together the ideal selection of business knowledge in a single place led to his success. 
In our interview with Josh Kaufman over on Expert Enough he discussed exactly why people started to care about what he was doing and how most of the business books he was reading through his initial research were actually pretty awful. The value he added was in saving people’s time by telling them which books were the best for them to read.

5. Mars Dorian

You’d be hard pressed to find someone that draws in the same style that Mars does, not to mention how he uses his drawings to teach people about building an audience online.
In a relatively short timeframe he became well-known amongst bloggers just for doing something completely different: comics about blogging.
He drew comics that poked fun at the different kinds of bloggers and genuinely commented on blogs all over the place.
His no B.S. approach to blogging and unique drawings led people to immediately take notice of what he was doing.

6. Smart Passive Income

In an “internet marketing” niche that is full of websites that look spammy and are just trying to get you to buy something, Pat Flynn built SPI around his likable personality. I’d argue that injecting himself into his brand was the catalyst for his massive success online so far.
His podcast is like you are just sitting and chatting with him 1-on-1. He doesn’t hard-sell his affiliate products, but instead gives his actual experiences with them. 
In our lesson in Traffic School with Pat we discuss why the best sales pitch is no sales pitch at all. This is a complete 180 degree switch from what you see most places online.

7. CorbettBarr.com

To explain how he was different in July 2010, Corbett wrote a post called ‘33 Things I Have Never Told You‘. That post now has nearly 200 comments and 50 trackbacks of people doing the same kind of thing.
By writing this post he showed his readers that he wasn’t afraid of being open with people and seeing what he is really like.
This transparency has continued throughout Think Traffic, The Million Dollar Blog Project, How to Start a Blog that Matters, and everything else we do here at Insanely Useful Media.
Transparency online makes us human.

8. Expert Enough

To explain how EE was going to be different we created the Expert Enough manifestoThe manifesto has been shared on social media over 600 times and has spawned numerous other manifestos on sites around the web.
And heck, this wasn’t even a fresh idea. We used the Holstee manifesto as inspiration.
On Expert Enough, we also work hard to publish meaningful editorials on where society is headed like The Lost Art of Becoming Good at ThingsThis pillar article alone lead to massive amounts of traffic via Hacker News and social media (1,250+ shares and counting).
The main message of EE is simple to understand and that is what attracts people to it the most.

9. Pocket Changed

Sometimes a good rant is what you need to publish to make yourself stand out.
At Pocket Changed I commonly write to dispel common misconceptions I start to see around the blogosphere, social media, or just internally with my own audience’s responses.
For example, I wrote about why you probably shouldn’t quit your job to travel the world. I also write to position myself out of the boring “personal finance niche” by writing about why my site isn’t typical or what you might expect on your first impression of the brand name.
Go on a rant every once and while. People will see that you actually have an opinion.

10. Think Traffic

We know there is a lot junk online about the best ways to “make money on the internet” and that is why we work so hard here at Think Traffic to explain why we’re different.
We don’t promise any get rich quick schemes, just long-term strategies that actually work if you follow them.
In our footer we directly point out this out by saying:
 ”Internet “experts” will tell you if you just learn the latest social media and SEO tricks you’ll have a massive audience beating down your door.
They’re convincing enough to believe until you try the typical advice and realize it’s just a bunch of empty promises. Find out how Think Traffic’s approach is different.
Our about page then goes on to share exactly what makes us stand out from the noise.
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Your Turn

What makes you stand out online? Why should people even care about what you are saying?
We’d love to hear from you in the comments.
Cheers!
- Caleb Wojcik
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