Friday, January 6, 2012

Home / Unusual Store

Home / Unusual Store:

Venafro, Italy is the home of a stellar new shop called the Home/Unusual Store, designed by Luigi Valente. The architect explains that the store “is conceived as a display cabinet that uses pure elements in order to emphasize each cloth by creating a contrast with the steel structure.” A place where home and fantasy meet, lights transform into clothes hangers, and the combination of contrasting colors create a dramatic statement. Black and white are the dominate the shop, but the introduction of a concrete look-a-like resin on the floor, reaches up to the wall, and displays mind taunting graphics statements. The design is bold and edgy, creating a perfect environment for the products being sold in the space.


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(Photography: Stefano Pedretti)


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